Bed Bath & Beyond Acquires Kirkland's Home Brand Assets for $10 Million, Plans National Store Conversions
Bed Bath & Beyond, Inc. has acquired the Kirkland’s Home trade name and related brand assets for $10 million from The Brand House Collective, Inc. This acquisition aims to convert Kirkland’s Home locations into Bed Bath & Beyond stores, enhancing the company's national presence. Additionally, it allows Kirkland’s Home to enter the wholesale market, creating a new revenue stream. Executive Chairman Marcus Lemonis noted the early success of these conversions and is optimistic about the brand's growth in retail and wholesale channels.
Bed Bath & Beyond, Inc. has announced the completion of a $10 million acquisition of the Kirkland’s Home trade name and related brand assets from The Brand House Collective, Inc. This strategic move is set to accelerate the conversion of Kirkland’s Home locations into Bed Bath & Beyond stores, expanding the company’s national presence and operational efficiency. The acquisition also marks the expansion of Kirkland’s Home into the wholesale market, leveraging its nearly 60-year legacy in home décor and furnishings to create a new revenue stream. Marcus Lemonis, Executive Chairman of Bed Bath & Beyond, Inc., highlighted the early success of the store conversions and expressed confidence in the continued growth of the Kirkland’s Home brand through both retail and wholesale channels. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bed Bath & Beyond Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250915355554) on September 15, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)
