Bed Bath & Beyond Acquires Kirkland's Home Brand Assets for $10 Million, Plans National Store Conversions
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Bed Bath & Beyond, Inc. has acquired the Kirkland’s Home trade name and related brand assets for $10 million from The Brand House Collective, Inc. This acquisition aims to convert Kirkland’s Home locations into Bed Bath & Beyond stores, enhancing the company's national presence. Additionally, it allows Kirkland’s Home to enter the wholesale market, creating a new revenue stream. Executive Chairman Marcus Lemonis noted the early success of these conversions and is optimistic about the brand's growth in retail and wholesale channels.
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