Cinda Securities: Nine departments have introduced measures to expand service consumption, and the social service industry is welcoming investment opportunities

According to the Zhitong Finance APP, Xinda Securities released a research report stating that on September 16, the Ministry of Commerce and nine other departments issued "Several Policy Measures to Expand Service Consumption," aiming to boost consumption and expand domestic demand more vigorously. The document contains multiple investment opportunities in the social service industry: in the education sector, it is recommended to focus on K12 education and vocational education; in the tourism sector, it is recommended to focus on OTA, scenic spots, hotels, and tourism retail; in the IP sector, it is recommended to focus on tourism performances and trendy toys.

Xinda Securities' main viewpoints are as follows:

Event: On September 16, the Ministry of Commerce and nine other departments issued "Several Policy Measures to Expand Service Consumption," aiming to boost consumption and expand domestic demand more vigorously.

Education: It is recommended to focus on K12 education and vocational education.

It mentions "expanding pilot programs for opening up in education and other fields," "supporting the inclusion of more service consumption areas in the 'Encouragement of Foreign Investment Industry Catalog'," "regulating the development of non-disciplinary education and training in cultural arts, technology, and sports, improving licensing conditions, and allowing qualified online and offline non-disciplinary training institutions to apply for administrative licenses in accordance with the law; encouraging relevant institutions to carry out vocational skills training with a market-oriented approach." The firm believes that (1) in the 'Encouragement of Foreign Investment Industry Catalog (Public Consultation Draft),' the education industry has not changed from the 2022 version, still including non-degree vocational training institutions, non-degree language training institutions (excluding those aimed at primary and secondary school students and preschool children aged 3 to 6), non-degree arts training institutions (excluding those aimed at primary and secondary school students and preschool children aged 3 to 6), and vocational schools; (2) the approval process for K12 non-disciplinary training licenses is expected to be smoother; (3) employment-oriented vocational education is expected to benefit. It is recommended to focus on investment opportunities in K12 education (DouShen Education, AngLi Education, ZuoYue Education Group, etc.) and vocational education (China Oriental Education, related stocks in the recruitment training sector, etc.).

Tourism: It is recommended to focus on OTA, scenic spots, hotels, and tourism retail.

It mentions "attracting more foreign visitors for consumption, orderly expanding the scope of countries with unilateral visa exemptions, optimizing and improving regional visa exemption policies, and encouraging travel agencies and online travel platforms to launch several special travel routes suitable for foreigners," "scientifically adjusting the teaching and vacation times for each school year, exploring the establishment of spring and autumn breaks for primary and secondary schools, shortening winter and summer vacation times accordingly, and increasing service consumption time for tourism and travel." It is recommended to focus on investment opportunities in OTA (Trip.com Group-S, etc.), scenic spots (Xiyu Tourism, Emei Mountain A, Changbai Mountain, etc.), hotels (BTG Hotels, SSAW Hotels & Resorts, etc.), and tourism retail (China Duty Free Group, Wangfujing, etc.).

IP: It is recommended to focus on tourism performances and trendy toys.

It mentions "mining the market value of traditional cultural IP, creating new scenarios for service consumption; supporting qualified localities to drive offline scene innovation with high-quality performances, animations, games, and film and television works online." It is recommended to focus on tourism performances (Songcheng Performance, Fengshang Culture, etc.) and trendy toys (Pop Mart, etc.).

Sports: It is recommended to focus on event operations.

It mentions "encouraging the introduction of excellent foreign sports events, supporting localities to host mass sports events, and creating a batch of high-profile boutique events, professional leagues, and sports competition performance brands with independent intellectual property rights." It is recommended to pay attention to event operations (Lisheng Sports, Lansheng Co., Ltd., etc.).

Exhibitions: It is recommended to focus on domestic exhibitions.

Mentioned "cultivating international markets for medical care, exhibitions, etc." It is recommended to pay attention to the exhibition sector (Lansheng Co., Ltd., Miao Exhibition).

Nursing: It is recommended to focus on Shengbeila.

Mentioned "strengthening the training and education of personnel in the fields of elderly care, housekeeping services, long-term care, etc." It is recommended to pay attention to Shengbeila.

Risk Warning: Residents' willingness to consume or payment ability may be less than expected