
CMB International: Xiaomi Corporation-W has pricing advantages for new products, reiterates "Buy" rating

CMB International released a research report stating that Xiaomi Corporation-W held a new product launch event last week, introducing the flagship smartphone Xiaomi 17 series, Xiaomi Pad 8 series tablets, and a series of high-end home appliance products, as well as announcing the launch of customized services for Xiaomi cars YU7 and SU7 Ultra. The firm indicated that this launch event showcased Xiaomi's high-end development in smartphones and AIoT products, which helps strengthen its "full ecosystem of people, vehicles, and home" strategy, maintaining a target price of HKD 62.96 and reiterating a "Buy" rating. CMB International believes that the starting price of Xiaomi 17 at RMB 4,499 is highly competitive, offering an advantage over the pricing of iPhone 17 (starting at RMB 5,999). The starting prices for Xiaomi 17 Pro/Max are RMB 4,999 and RMB 5,999 respectively, lower than last year's 15 Pro/Pro Ultra pricing, and innovatively equipped with a smart back screen and direct compatibility with the Apple ecosystem, reflecting the company's comprehensive strategy to benchmark against the iPhone
According to Zhitong Finance APP, China Merchants International released a research report stating that Xiaomi Corporation-W (01810) held a new product launch event last week, introducing the flagship smartphone Xiaomi 17 series, Xiaomi Pad 8 series tablets, and a series of high-end home appliance products, as well as announcing the launch of customized services for Xiaomi cars YU7 and SU7 Ultra. The report indicated that this launch event showcased Xiaomi's high-end development in smartphones and AIoT products, which helps strengthen its "full ecosystem of people, vehicles, and homes" strategy, maintaining a target price of HKD 62.96 and reiterating a "buy" rating.
China Merchants International believes that the starting price of Xiaomi 17 is RMB 4,499, which is highly competitive and advantageous compared to the pricing of iPhone 17 (starting at RMB 5,999). The starting prices for Xiaomi 17 Pro/Max are RMB 4,999 and RMB 5,999 respectively, lower than last year's 15 Pro/Pro Ultra pricing, and it innovatively features a smart back screen and direct compatibility with the Apple ecosystem, reflecting the company's comprehensive benchmarking strategy against the iPhone

