Creating a Phenomenal New Marketing Paradigm, Fidelity International Doubles Down on ACTIVATION GP

According to documents disclosed by the Hong Kong Stock Exchange, Fidelity International (FIL Limited) increased its holdings in ACTIVATION GP (09919) by 238,000 shares at an average price of HKD 1 per share on September 23, spending HKD 238,000. After the increase, Fidelity International's latest shareholding is 44.916 million shares, with a shareholding ratio rising to 6.03%. This marks the second time this year that the institution has increased its stake, demonstrating its confidence in the long-term value of this leading pan-fashion brand marketing company in the Greater China region. This transaction involves other related parties: Pandanus Partners L.P., Pandanus Associates Inc. As a leading enterprise in high-end fashion brand experiential marketing, ACTIVATION GP has achieved a market share of 13.8% in 2024, maintaining its position as the number one in the Greater China region. The group has now served over 550 world-renowned brand clients, including famous high-end fashion brands such as Cartier, Chanel, Dior, Louis Vuitton, as well as mid-to-high-end automotive brands and mid-to-high-end local Chinese brands. This year, ACTIVATION GP's "Extraordinary Journey" exhibition for Louis Vuitton became a focal point in the industry. The globally innovative giant ship concept space named "Louis" is located at Shanghai Xinyang Taikoo Hui, and the opening night gathered dozens of popular stars, becoming a highly anticipated fashion event in Shanghai this summer. As an important brand exhibition newly launched by Louis Vuitton, "Extraordinary Journey" was conceived and designed by the renowned architectural team OMA and passionately created by ACTIVATION GROUP, focusing on four core themes: travel, craftsmanship, fashion, and innovation, deeply presenting the brand's rich multidimensional heritage. While continuously deepening its advantages in the luxury goods sector, ACTIVATION GP is also actively exploring new avenues in sports fashion. Recently, the company successfully assisted Adidas Originals in hosting the "Trefoil Girl Celebration" in Shanghai and supported Under Armour in holding its first overseas Curry Camp and the inaugural global Curry Con in Chongqing. Through precise planning and execution, ACTIVATION GP demonstrates its increasingly mature professional capabilities and resource integration strength in luxury marketing and sports marketing. As the Chinese consumer market gradually warms up, luxury marketing budgets are expected to rebound, and ACTIVATION GP is poised to embrace new development opportunities with its outstanding execution capabilities and diversified business layout