Multi-channel efforts to activate new consumption momentum with "Film +"

This year's National Day holiday, the film market is booming, and the "film +" linked consumption scale during the period has been upgraded and expanded based on box office data, becoming one of the important engines for holiday consumption growth. Keywords such as "film + cultural tourism," "film + derivative products," and "film + food" not only continuously inject vitality into the social economy but also witness the high-quality development of China's film industry breaking boundaries. This year's National Day holiday saw the release of more than ten new films, covering diverse genres such as historical war, animation, fantasy, and comedy. According to the China Film Audience Satisfaction Survey, the satisfaction score for the National Day holiday in 2025 is 85.4 points, a year-on-year increase of 2.1 points, the highest in the past four years. This year's National Day holiday average ticket price is 36.64 yuan, a year-on-year decrease of 9.28%