Understanding the Market | BILIBILI-W rises over 9%, recent new games perform well, and the company's commercialization value is expected to be gradually released

Bilibili-W rose over 9%, as of the time of writing, up 9.36%, reported at HKD 229, with a transaction volume of HKD 926 million. In terms of news, the duck-themed PvE top-down shooting game "Escape from Duckkov," developed by Team Soda and published by bilibili, has sold over 500,000 copies since its release on October 16. Additionally, the international version of the 2D card RPG game "Dudu Face Prank" launched on October 9, topping the free iOS game charts in China, Hong Kong, Macau, and Japan the day after its release. Another noteworthy title is the new card game "Three Kingdoms: Hundred Generals," which is set to begin testing in October. China Merchants Securities pointed out that the company's advertising and gaming businesses continue to perform well, with a rich reserve of new games and gradual release of commercial value. For the third quarter, the company is expected to achieve revenue of 7.6 billion yuan, a year-on-year increase of 4%; it is expected to achieve an adjusted net profit attributable to the parent company of 650 million yuan, a year-on-year increase of 175% and a quarter-on-quarter increase of 16%. The firm is optimistic about the company's accelerated commercialization and the improvement in profitability brought about by the release of operational leverage