The market size of domestic animation derivatives may exceed 650 billion yuan

This year, the Chinese film market has been continuously producing excellent films, with total box office revenue steadily climbing. Recently, multiple departments have been working to convert "viewing traffic" into "consumption retention": the National Film Administration and the China Central Radio and Television Station have jointly created the "China Film Consumption Year"; the National Film Administration and the Ministry of Culture and Tourism have co-hosted the "Travel with Movies" promotion activity, incorporating film shooting locations, story settings, and film and television bases into national tourism routes. In addition, the cross-industry integration of films with trendy toys, games, exhibitions, and other formats has also spawned a derivative consumption market worth hundreds of billions. In the first half of the year, the Nezha 2 figurines sold out, "The Little Monster of Langlang Mountain" has launched over 800 derivative products, and "The Legend of Luo Xiaohei 2" has attracted a large flow of customers to offline pop-up stores for consumption. It is estimated that this year, the market size of China's animation derivatives will reach 652.1 billion yuan