BAIOO's active accounts in the third quarter reached 10.2 million, a year-on-year increase of 37.8%

According to the Zhitong Finance APP, BAIOO Family Interactive (02100) announced that in the third quarter of 2025, the company's quarterly active accounts reached 10.2 million, an increase of 29.1% compared to the previous quarter and a year-on-year increase of 37.8% compared to the same quarter in 2024. The quarterly paying accounts were 1.1 million, an increase of 22.2% compared to the previous quarter and a year-on-year increase of 22.2% compared to the same quarter in 2024. Both the year-on-year and quarter-on-quarter growth of quarterly active accounts and quarterly paying accounts were mainly attributed to the launch of new games in the third quarter of 2025, while some older games that have been online for a longer time also maintained good operational performance, effectively driving the expansion of the user base.

The average revenue per paying account for the quarter was RMB 141.2, a decrease of 19.2% compared to the previous quarter and a decrease of 13.2% compared to the same quarter in 2024. The decline in this metric both quarter-on-quarter and year-on-year is related to the user growth structure at this stage. The launch of new games this quarter drove the growth of paying users, but their payment behavior was mainly focused on initial experiences; meanwhile, the games operated by the company for the long term continued to contribute stable paying revenue. Due to the increased proportion of new paying users, their current payment level has a temporary impact on the overall average revenue per paying account for the quarter.

In the third quarter of 2025, the company continued to focus on user needs to promote refined long-term operations of intellectual property (IP), relying on high-quality content to achieve user growth and operational deepening. The operational effectiveness of the company's long-term core products this quarter was significant, with the "Aoki Legend Mobile Game" August summer "Void Sin Crown" version driving the return of old players, enhancing community activity and the scale of core fans; "Ola Star Mobile Game" performed outstandingly this quarter, restoring classic characters through the August collaboration with the domestic animation IP "Nezha Legend," receiving positive feedback from users, while launching the original divine messenger "Akasha" during the September sixth anniversary celebration and initiating a community creator incentive program to stimulate player participation enthusiasm. The "Obi Island: Dream Kingdom" celebrated its third anniversary with the "Bear Dimension" version, collaborating with IPs such as Meike, Youmi Lu, and Nai Pupu, attracting a large number of players.

Looking ahead, BAIOO will continue to focus on advantageous niche tracks, increasing investment in cutting-edge technology and independent research and development to build a rich product matrix. From the end of this year to the first half of next year, two self-developed games will be launched: the self-developed trendy card game "Chaos Color World" and the content-based card mobile game "Under the Night," both of which have obtained approval numbers and are currently in the later stages of development, with testing progressing smoothly. The company will leverage differentiated innovative gameplay and high-quality content to help build multidimensional growth momentum. At the same time, based on deepening the domestic market, the company will accelerate its expansion into overseas markets, promoting global research and development around its own IP to adapt to regional cultures and user needs, while also entering overseas niche markets with customized differentiated products, comprehensively enhancing international influence and brand recognition, and further consolidating its leading advantage in niche tracks and global competitiveness