Understanding the Market | CHICMAX rose over 6% during intraday trading, Han Shu performed well during the Double 11 promotion period, and the effectiveness of the company's strategic implementation continues to show

CHICMAX's intraday increase exceeded 6%. As of the time of writing, it rose by 4.61%, priced at HKD 92.95, with a transaction volume of HKD 13.9541 million. According to Qingyan Intelligence, domestic brands performed impressively during the Double 11 promotion period on the Douyin platform, with their competitiveness continuing to strengthen. From 2023 to 2025, the number of domestic brands entering the TOP5 beauty and skincare list increased from 2 to 4, with Han Shu and Proya consistently ranking in the top two for three consecutive years, and Han Shu winning the championship for two consecutive years. Additionally, on October 13, Han Shu officially announced Jackson Wang as its global brand ambassador. Shenwan Hongyuan recently pointed out that Jackson Wang has a global fan base, focusing on high-end image endorsement and internationalization. Previous collaborations have been with international brands such as Armani, highlighting Han Shu's brand momentum. Furthermore, the Double 11 promotion strategy is robust, focusing on profit and core products. The firm believes that the company's strategic implementation effects are continuously emerging, with increased R&D while focusing on core tracks, upgrading channel structures, diversifying product categories, and precisely positioning new brands, benefiting from the rise of domestic products and the trend of cost-effective consumption, while also opening up increments in the mid-to-high-end and segmented tracks