Cold air boosts "hot milk tea," CHABAIDAO's "cake milk tea" new product sells 350,000 cups on the first day

Recently, a new wave of cold air has arrived, and after the "Frost's Descent," temperatures have continued to drop in many parts of the country. Various "heartwarming snacks" have become increasingly popular on the streets, with long lines forming at roasted chestnut stalls, and the bright red candied hawthorns shining under the lights. Many passersby are also holding a cup of hot drink—autumn and winter's "warm economy" is continuing to heat up. During a visit to new tea drink stores in subway stations, office buildings, and shopping centers, reporters found that the sales of hot drinks from many brands have significantly increased. "When it's cold, I just want to hold a cup of hot drink; it warms my hands and makes me feel secure," said Ms. Zhang, a citizen who had just purchased a hot drink outside a CHABAIDAO store in a business district in Beijing's Chaoyang District. A relevant person in charge at CHABAIDAO (02555) revealed that the demand for hot drinks with a "rich flavor" has surged recently. Their newly launched "Cake Milk Tea" product broke sales of 350,000 cups on its first day, especially in northern cities like Beijing and Tianjin, where temperatures have dropped significantly, making it a "heartwarming" choice for many consumers. According to reports, the CHABAIDAO "Cake Milk Tea" series is based on the concept of "cake in a cup," inspired by French crème brûlée and half-baked cheesecake. Taking the "Mousse Pudding Pearl Milk Tea" product from this series as an example, the store prepares pudding and pearls daily, paired with Anchor animal cream sourced from New Zealand pastures and Madagascar vanilla pods. Consumers can also see tiny vanilla seed particles in the cup, providing a more layered beverage experience. "The 'warm economy' is essentially a dual consumption of 'temperature + emotion,'" pointed out Zhu Danpeng, a food industry analyst in China, to reporters. From roasted chestnuts to hot milk tea, consumers are paying not only for cold-resistant products but also for an immediate warm experience. This "emotional value" is becoming an important driving force for autumn and winter consumption