Vera Bradley Appoints New Chief Brand Officer

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2025.10.29 13:15
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Vera Bradley, Inc. has appointed Melinda Paraie as Chief Brand Officer, effective November 1, 2025. Paraie, who has a strong background from her previous roles at Cath Kidston and Tapestry, Inc., will take on this new role, although specific reasons for the appointment were not disclosed. The announcement was made on October 29, 2025, and is documented in an SEC filing.

On October 29, 2025, Vera Bradley, Inc. announced the appointment of Melinda Paraie as Chief Brand Officer, effective November 1, 2025. Ms. Paraie brings extensive experience from her previous roles at Cath Kidston and Tapestry, Inc.

IndividualMelinda Paraie
RoleChief Brand Officer
Type of ChangeAppointed
Effective DateNovember 1, 2025
ReasonNot disclosed
Replacement InfoN/A
Background DetailsFormer CEO of Cath Kidston, Senior VP at Tapestry
Board/Committee Role ChangesNot disclosed

Original SEC Filing: Vera Bradley, Inc. [ VRA ] - 8-K - Oct. 29, 2025

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