TVB has reached a new milestone in integrating artificial intelligence into the content creation process, reaffirming its expectation of turning a profit for the full year
TVB announced the integration of artificial intelligence in content creation, achieving a new milestone. The group maintains a leading viewership in Hong Kong's free-to-air television channels, with advertising revenue continuing to grow, and it is expected that the total advertising revenue for 2025 will increase compared to 2024. myTV SUPER has approximately 2 million monthly active users, and digital advertising revenue has achieved double-digit growth. The group has launched short dramas entirely created by AI and plans to release more AI-generated series
According to the Zhitong Finance APP, TVB (00511) announced that in this quarter (the three months ending September 30, 2025), the group's viewership ratings on Hong Kong's free-to-air television channels continued to maintain a leading position, with the group's flagship channel Jade Channel, 24-hour Wireless News Channel, and other channels collectively achieving a market share of 80%.
The group's advertising revenue on Hong Kong's free channels continued to show a year-on-year growth trend in this quarter. Based on the current business momentum, coupled with the boost from the highly anticipated series "Queen of News 2," which will premiere in November 2025, the group expects a stronger performance in the fourth quarter of 2025. Therefore, the group continues to anticipate that the advertising revenue for the entire year of 2025 will increase compared to 2024.
In terms of the group's digital media business, the average monthly active users of the myTV SUPER streaming service across all service tiers remained around 2 million in this quarter. Additionally, the group's other digital assets (including social media accounts and mobile applications) also continued to grow in tracking and subscription numbers (increasing by over 20% compared to a year ago at the end of this quarter). This contributed to a strong double-digit growth in the group's overall digital advertising revenue compared to the same period in 2024.
In this quarter, the group reached a new milestone in integrating artificial intelligence (AI) into its content creation process. In September 2025, the group aired a short drama entirely created using AI titled "In My Heart, You Are Unique." This short drama was broadcast on the group's Hong Kong free channel TVB Plus and myTV SUPER streaming service, as well as on Tencent Video in mainland China. One of the main characters, He Haolong (Hugo), was also selected by one of the group's major advertising clients to appear in an upcoming television advertisement. AI has now firmly become part of the group's content creation tools, and the group expects to launch more AI-generated series through its platforms in the coming months.
In this quarter, the group began filming "Rose War." At the same time, the group has completed filming the highly anticipated "Queen of News 2" and has started post-production. This work is scheduled to premiere on Youku in November 2025.
Additionally, the group's co-produced dramas "After the Giant Tower" and "Golden Forest" premiered on Youku and Tencent Video, respectively, in this quarter.
The group reiterates its expectation for continued year-on-year growth in EBITDA for the year ending December 31, 2025, and achieving a positive net profit (profit attributable to the company's shareholders)
