Understanding the Market | CHINA LIT rose over 5%, the company has shown strong performance in comic dramas, and institutions indicate a high certainty of its annual performance growth
China Literature Group's stock price rose by more than 5%, with an increase of 5.36% as of the time of writing, trading at HKD 44.02, with a turnover of HKD 311 million. The company announced an upgrade to its "Creative Partner Program" at the 2025 China Literature Creative Conference and is entering the new comic-drama track. Everbright Securities and Shenwan Hongyuan both stated that the annual performance growth of China Literature Group is highly certain, benefiting from the good performance of new businesses such as short dramas and IP derivatives, and it is expected that the comic-drama market size will exceed 20 billion
According to Zhitong Finance APP, China Literature Group (00772) rose over 5%, up 5.36% as of the time of writing, priced at HKD 44.02, with a transaction volume of HKD 311 million.
On the news front, on October 16, China Literature Group's CEO and President, Hou Xiaonan, announced the upgrade of the "Creative Partner Program" at the 2025 China Literature Creation Conference, entering the new track of animated dramas in addition to its focus on short dramas. As of October 2025, China Literature has 30 animated drama works with view counts exceeding ten million, with works like "The Son-in-Law of the Ming Dynasty" and "Invincible Simulation System" surpassing one hundred million views. Everbright Securities stated that China Literature's online reading business remains stable, continuously incubating new IPs; benefiting from the strong performance of new businesses such as short dramas and IP derivatives, as well as future investments in AI animated dramas, the profit from its own side is expected to continue improving; regarding New Classics Media, the reserve of series is expected to be launched successively, and the company's annual performance growth is highly certain.
According to data from Douyin Engine, the monthly compound growth rate of animated drama supply in the first half of 2025 reached 83%, with over 3,000 works produced in six months, and revenue scale increasing twelvefold. The annual market size is expected to exceed 20 billion. Shenwan Hongyuan stated that the animated drama market is currently in the growth phase 1.0, and after the technological dividend, it may return to content competition, with a larger long-term market in IP derivatives and overseas expansion. Kaiyuan Securities pointed out that leading platforms and IP parties increasing their layout in animated dramas and upgrading AI video tools will further accelerate the development of the high-prosperity AI animated drama industry, recommending continued investment in AI animated dramas
