Suzuki Expands Presence in Africa with CAF Sponsorship Deal
Suzuki Motor Corporation is expanding its business in Africa, focusing on the continent in its Mid-Term Management Plan. The company will introduce Indian-made vehicles to meet local demand for fuel-efficient cars. Additionally, Suzuki has signed a sponsorship deal with the Confederation of African Football, becoming an Official Global Partner for major tournaments until June 2027. Currently operating in 51 African countries, Suzuki reported a 12% increase in sales volume for FY 2024, totaling 109,373 units.
Suzuki Motor Corporation has announced an expansion of its business in Africa, identifying the continent as a priority region in its latest Mid-Term Management Plan. Leveraging similarities between the African and Indian automobile markets, Suzuki is introducing Indian-made vehicles such as the Swift, Jimny, Fronx, S-presso, Baleno, Dzire, and Grand Vitara to meet local demand for fuel-efficient, durable, and high-quality cars. As part of its strategy to boost brand recognition and sales, Suzuki has also signed a sponsorship agreement with the Confederation of African Football, becoming an Official Global Partner for four major tournaments through June 2027. The company currently operates in 51 African countries and reported a sales volume of 109,373 units in FY 2024, marking a 12% year-on-year increase. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Suzuki Motor Corporation published the original content used to generate this news brief on November 11, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT) Original Document: here
