Genpact Flat on Partnering with Advantage

Genpact (NYSE: G) shares barely moved Thursday. The New York-based company, calling itself “an agentic and advanced technology solutions company, “today announced that it has been recognized as a Salesforce Partner Innovation Award winner in the Consumer Goods category for its transformational work with Advantage Solutions (NASDAQ: ADV)."Our work with Advantage Solutions shows how Genpact delivers AI-powered solutions that solve real-world problems at scale," said Tarun Chopra, Global Business Leader, Consumer Goods, Genpact. "We are thrilled to be recognized by Salesforce for our innovation in order management and our ability to address complex challenges in a way that positions clients for future growth and efficiency."Advantage Solutions, the leading omnichannel retail solutions agency for consumer goods manufacturers and retailers in North America, had a complex business model and a heavily customized legacy order management system (OMS) that led to inefficiencies. To better serve its 4,000 consumer packaged goods (CPG) clients, Advantage Solutions was looking for a holistic platform to orchestrate the lifecycle of a customer order, supporting over eight million back-office transactions, including contracts, orders, invoices, cash applications, and deductions.G shares gained six cents to $45.60, while those for ADV descended four cents, or 3.1%, to $1.26.