CEO’s Bold Move: Major Investment in Fox Factory Holding!

Tip Ranks
2025.11.18 02:13
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CEO Michael C. Dennison of Fox Factory Holding has purchased 22,000 shares valued at $312,180, signaling confidence in the company's future. Despite this, major financial institutions have reduced FOXF's stock price targets following mixed Q3 earnings, citing challenges in the bike segment and broader macroeconomic pressures. TipRanks' AI Analyst rates FOXF as Neutral due to financial challenges and negative profitability. The stock's YTD performance is -51.79%, with a market cap of $590.2M.

New insider activity at Fox Factory Holding ( (FOXF) ) has taken place on November 17, 2025.

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CEO Michael C. Dennison has made a significant investment in Fox Factory Holding by purchasing 22,000 shares of the company’s stock, valued at $312,180. This move reflects a strong vote of confidence in the company’s future prospects.

Recent Updates on FOXF stock

In the last 24 hours, Fox Factory Holding’s stock has seen several price target reductions from major financial institutions following its mixed Q3 earnings report. BofA lowered its price target due to a challenging end market outlook in the bike segment, despite potential cyclical tailwinds. Stifel also reduced its target, citing disappointing revenue and profit performance in the Specialty Sports Group (SSG), which is the highest-margin segment. Roth Capital adjusted its target downward as well, highlighting weaker-than-expected Q3 EPS and reduced FY25 guidance, with particular challenges in the Bike and Marucci businesses. These adjustments reflect broader macroeconomic pressures, supply chain disruptions, and conservative inventory management by partners, impacting Fox Factory’s performance and future outlook.

Spark’s Take on FOXF Stock

According to Spark, TipRanks’ AI Analyst, FOXF is a Neutral.

Fox Factory Holding’s overall stock score is low due to significant financial challenges, a bearish technical outlook, and poor valuation metrics. The company’s negative profitability and cash flow issues, combined with a downtrend in stock price and negative P/E ratio, weigh heavily on the score. While there are some positive aspects in specific segments, they are overshadowed by broader financial and market challenges.

To see Spark’s full report on FOXF stock, click here.

More about Fox Factory Holding

YTD Price Performance: -51.79%

Average Trading Volume: 594,788

Technical Sentiment Signal: Sell

Current Market Cap: $590.2M

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