Banks flock to settle in Xiaohongshu, unlocking new marketing pathways

The integration of the banking industry and social platforms is deepening, with Xiaohongshu becoming an important battleground in this trend. Journalists have found that, in addition to early movers like China Merchants Bank and Jiangsu Bank, several banks such as CZBANK and UOB have recently joined Xiaohongshu. According to incomplete statistics, there are currently more than 65 official accounts opened by bank headquarters, business departments, or branches on Xiaohongshu. (Securities Daily)