Intuit Partners with The Trade Desk to Offer SMB Audience Segments

Reuters
2025.11.24 13:30
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Intuit Inc. has partnered with The Trade Desk to offer SMB MediaLabs audiences on The Trade Desk platform. This collaboration allows advertisers to access Intuit’s first-party SMB audience segments for precise targeting of SMB decision-makers. The partnership aims to enhance advertising relevance while maintaining privacy standards, helping marketers connect with small and mid-market businesses effectively.

Intuit Inc. has announced a partnership with The Trade Desk, making Intuit’s SMB MediaLabs audiences available on The Trade Desk platform. This collaboration enables advertisers to access Intuit’s first-party small and mid-market business (SMB) audience segments, allowing for more precise and relevant targeting of SMB decision-makers across channels. By combining Intuit’s unique business insights with The Trade Desk’s advertising execution capabilities, brands can deliver highly relevant advertising while adhering to privacy-conscious standards. The partnership aims to help marketers connect more effectively with millions of small and mid-market businesses, driving measurable business outcomes. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Intuit Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251124125255) on November 24, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)