Zeta Global Raises 2025 Guidance After Completing Marigold Acquisition
Zeta Global has completed its acquisition of Marigold’s enterprise software business for up to $325 million. The deal includes cash, newly issued Zeta shares, and seller notes. This acquisition is expected to enhance Zeta’s AI-powered marketing platform and drive revenue growth. Zeta has raised its financial guidance for 2025 and 2026, projecting a 21% year-over-year revenue growth for Q4 2025. The news was published by Zeta Global Holdings Corporation via Business Wire on November 24, 2025.
Zeta Global has completed its acquisition of Marigold’s enterprise software business, which includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. The deal, valued at up to $325 million, comprises $100 million in cash, over 5.3 million newly issued shares of Zeta stock, and up to $125 million in seller notes to be paid within three months, with a portion payable in cash or additional Zeta shares. The integration of Marigold’s technologies and customer base is expected to enhance Zeta’s AI-powered marketing platform, expand its global footprint, and drive increased revenue. Zeta has subsequently raised its financial guidance for 2025 and 2026, projecting a 21% year-over-year total revenue growth for the fourth quarter of 2025, with $15.8 million in revenue contributions expected from Marigold’s enterprise software business. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zeta Global Holdings Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20251124092840) on November 24, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)
