BOSIDENG: Will not expand for the sake of expansion, continues to focus on the down jacket category

BOSIDENG (03998.HK) Chairman and President Gao Dekang stated that the group will continue to focus on the development of its core down jacket category in the future, enriching its product line through technological innovation, expanding new customer groups, and consolidating market share. All business expansions and attempts are extensions of related fields, such as the functional outerwear products launched this year, emphasizing that "expansion will not be pursued for the sake of expansion."

In October of this year, the group collaborated with renowned designer Kim Jones to launch the high-end business down product line "BOSIDENG AREAL." Senior Vice President and General Manager of the BOSIDENG Brand Division, Rui Jinsong, mentioned that nearly 60% of the revenue during this period came from contributions from new customers. Therefore, in the future, the group will strengthen its efforts to meet the fashion taste demands of young consumers. When planning to open new product line physical stores, it will tend to focus on core business districts in major cities and will have higher requirements for the operational efficiency of individual stores