Weibo hot search main list optimization and upgrade: Strengthening public attributes, the proportion of diverse content will be clearer

36Kr learned that on November 28th, Weibo released the "Announcement on the Optimization and Upgrade of the Weibo Hot Search Main List," which aims to further enhance the public nature and diversity of the list and optimize the presentation structure of hot content. It is understood that this upgrade will focus on adjusting the layout ratio of the main list's front page (top ten) content, clearly dividing it into three categories: social and political affairs, vertical hot topics, and entertainment works, with each category accounting for approximately 30% to balance the representation of hot topics from different fields on the list