MINISO: MINISO LAND's global flagship store sales exceed 100 million

36Kr has learned that, as of now, Miniso has established partnerships with over 150 global IPs and successfully incubated its own IPs such as "Jifute Bear" and "Dun DUN Chicken." Meanwhile, MINISO LAND has opened 18 stores in core cities such as Beijing, Shanghai, and Guangzhou, among which the MINISO LAND Global No. 1 store in Shanghai achieved sales of over 100 million yuan in just 9 months, with a single month exceeding 16 million yuan, setting a global store record