<div id="readability-page-1"><div><ul> <li>Earlier this month, Stifel upgraded Deckers Outdoor to Buy from Hold, highlighting robust growth in the Hoka brand and a constructive outlook for UGG, especially in international markets.</li> <li>Despite management’s optimistic growth outlook and strong brand performance, the company anticipates ongoing tariff pressures impacting the US market through fiscal year 2027.</li> <li>We'll evaluate how Stifel's increased confidence, especially regarding Hoka's international strength, may shift the investment narrative for Deckers Outdoor.</li> </ul><p>The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 25 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement.</p><h2>Deckers Outdoor Investment Narrative Recap</h2><p> To own shares in Deckers Outdoor, you need to believe in the ongoing international momentum of its key brands, Hoka and UGG, and trust the company's ability to weather sector headwinds. Stifel’s recent upgrade reflects increased optimism about Hoka’s strength abroad, but this does not materially change the biggest near-term risk: the impact of tariffs and price sensitivity in the US, nor does it alter the main short-term catalyst, which is the sustained growth of Hoka internationally. </p> <p> Among recent announcements, Deckers’ October share buyback update stands out. The company repurchased nearly 2.9 million shares worth US$317 million, a signal of management's confidence and a move that could offer some support to per-share results. For investors, this is aligned with the view that international strength and margin management remain key to the short-term story. </p> <p> Yet, with US tariffs expected to pressure profit margins through 2027, investors must also bear in mind the risk that... </p> <p>Read the full narrative on Deckers Outdoor (it's free!)</p><p>Deckers Outdoor's outlook anticipates $6.5 billion in revenue and $1.1 billion in earnings by 2028. This forecast is based on an annual revenue growth rate of 8.5% and represents an increase in earnings of about $110 million from the current $989.7 million.</p><p>Uncover how Deckers Outdoor's forecasts yield a $111.97 fair value, a 28% upside to its current price.</p><h2>Exploring Other Perspectives</h2><figure><img height="476" src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/8ed4bcab-f7ec-4d21-bc3f-abd268922cfb/chart/community-fair-value?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="746" original-src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/8ed4bcab-f7ec-4d21-bc3f-abd268922cfb/chart/community-fair-value"/><figcaption>DECK Community Fair Values as at Nov 2025</figcaption></figure> <p> The Simply Wall St Community produced 20 fair value estimates for Deckers, ranging from US$75.82 to US$158 per share. While many see significant upside, tariff-related risks and fluctuating brand performance remain key factors shaping future outcomes. </p><p>Explore 20 other fair value estimates on Deckers Outdoor - why the stock might be worth 13% less than the current price!</p><h2>Build Your Own Deckers Outdoor Narrative</h2><p>Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.</p><ul><li>A great starting point for your Deckers Outdoor research is our analysis highlighting 3 key rewards that could impact your investment decision.</li><li>Our free Deckers Outdoor research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Deckers Outdoor's overall financial health at a glance.</li></ul><h2>Searching For A Fresh Perspective?</h2><p>Markets shift fast. These stocks won't stay hidden for long. Get the list while it matters:</p><ul><li>The end of cancer? These 29 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's.</li><li>Rare earth metals are an input to most high-tech devices, military and defence systems and electric vehicles. The global race is on to secure supply of these critical minerals. Beat the pack to uncover the 35 best rare earth metal stocks of the very few that mine this essential strategic resource.</li><li>These 12 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch.</li></ul> <p><em> This article by Simply Wall St is general in nature. <strong>We provide commentary based on historical data     and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.</strong> It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your     financial situation. We aim to bring you long-term focused analysis driven by fundamental data.     Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.     Simply Wall St has no position in any stocks mentioned.</em></p></div></div>

DECK

<p>Stifel upgraded Deckers Outdoor to Buy, citing strong growth in the Hoka brand and positive outlook for UGG internationally. Despite optimism, US tariff pressures remain a risk through 2027. Deckers repurchased 2.9 million shares, signaling management confidence. The company forecasts $6.5 billion in revenue and $1.1 billion in earnings by 2028, with a fair value estimate showing a 28% upside. Tariff risks and brand performance fluctuations are key factors for future outcomes.</p>

Does Stifel’s Upgrade on Hoka’s Strength Shift the Deckers Outdoor (DECK) Growth Narrative?