BOSIDENG stated that the effectiveness of "instant retail" is gradually becoming apparent, strengthening the fulfillment of young consumers' needs
BOSIDENG Senior Vice President Rui Jinsong stated that the "instant retail" model in collaboration with JD.com and Tmall is being trialed in major cities across the country, with results gradually emerging. The company will continue to sell products through online and offline channels and strengthen its ability to meet the needs of young consumers. Chairman Gao Dekang emphasized the development of core down jacket products and the expansion of the product line through technological innovation. The group announced its interim results for the period ending September, with revenue of 8.928 billion yuan, an increase of 1.4%; net profit of 1.189 billion yuan, an increase of 5.3%. Revenue from the core down jacket business grew by 8.3%, accounting for 73.6% of total revenue
Down jacket leader BOSIDENG (3998) Senior Vice President Rui Jinsong stated yesterday that the brand has partnered with JD.com and Tmall this year to trial the "instant retail" model in hundreds of stores in major cities across the country, with results gradually emerging. He emphasized that products will continue to be sold through both online and offline channels.
Chairman and President Gao Dekang stated that BOSIDENG will adhere to the development of its core down jacket products and expand its product line through technological innovation, but emphasized that "expansion will not be pursued for the sake of expansion." Rui Jinsong pointed out that there will be a focus on meeting the needs of young consumers, and when opening physical stores for new product lines, they will prefer locations in the core business districts of major cities.
The group recently announced its interim results for the period ending September this year, with revenue of RMB 8.928 billion, a slight year-on-year increase of 1.4%; net profit of RMB 1.189 billion, an increase of 5.3%, and earnings per share of 10.35 cents, with an interim dividend of 6.3 Hong Kong cents. The core down jacket business performed steadily, with revenue growth of 8.3% to RMB 6.568 billion, accounting for 73.6% of total revenue
