Shift4 Secures Multi-Year Deal to Power Commerce for Liberty Sports Group Venues
Shift4 Payments Inc. has partnered with Liberty Sports Group to become the exclusive technology partner for its venues across North America. Shift4 will provide integrated point-of-sale and guest experience solutions, enhancing operational efficiency and guest experience. The partnership covers sports, entertainment, and live experience properties, including merchandising, retail, and e-commerce operations.
Shift4 Payments Inc. has announced a multi-year partnership with Liberty Sports Group and its food and beverage division, Front Row Hospitality. Under the agreement, Shift4 will serve as the exclusive technology partner for Liberty’s portfolio of sports, entertainment, and live experience properties across North America. Shift4 will provide its SkyTab Venue technology for integrated point-of-sale and guest experience solutions and will also power payments for merchandising, retail, and e-commerce operations at Liberty’s managed venues and client partners. The partnership aims to enhance operational efficiency and improve the guest experience across Liberty’s venues. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Shift4 Payments Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251202480864) on December 02, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)
