Procter & Gamble's $1.5B Cost Savings Plan: Efficacy or Overreach?

Procter & Gamble is implementing a $1.5 billion cost savings plan to maintain profitability amid moderating consumption and rising costs, aiming to reinvest savings into brand building and R&D. The plan's large scale raises concerns about potential overreach and its impact on innovation and operational capacity, though management intends to focus cuts on non-consumer-facing areas. The article also compares P&G's strategy to those of Church & Dwight and Colgate-Palmolive, who are also employing productivity measures to counter cost pressures.