Philip Morris International Expands its Partnership with Scuderia Ferrari HP, Launching a Bold New Chapter in Their Long-Standing Relationship

Philip Morris International (PM) has announced an expanded partnership with Scuderia Ferrari HP and Ferrari Challenge Trofeo Pirelli for the 2026 season and beyond. This collaboration will feature the ZYN brand of nicotine pouches on Scuderia Ferrari HP Formula 1 liveries at select races, starting with the Abu Dhabi Grand Prix 2025. Both companies emphasize a shared commitment to innovation, responsibility, and the development of smoke-free alternatives, with PMI aiming to accelerate the replacement of cigarettes.