S.Pellegrino partners with Ferrari to attract younger audiences and strengthen global brand position.

Unusual Whales
2025.12.04 08:03
On December 4, 2025, in Milan, an announcement was made regarding a strategic alliance involving S.Pellegrino, a renowned sparkling mineral water brand. The purpose of this partnership is to enhance S.Pellegrino's premium lifestyle image, increase its connection with younger demographics, and improve its worldwide brand portfolio. This long-term alliance is aimed at expanding the brand's reach and appeal in the global market.
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