Upwork Reports Rising Demand for Human-Centered Skills in November Hiring Data

Upwork Inc. released its Monthly Hiring Report for November 2025, highlighting increased demand for independent professionals to support digital operations. The report, based on over 1 million U.S. job posts annually and a monthly business survey, indicated that quality assurance testing roles grew by 19% month-over-month as companies sought to enhance confidence in scaling digital and AI systems. Demand for AI and machine learning skills, such as data annotation and generative AI modeling, increased by 16%, while AI and apps integration grew by 7%. Communication and creative skills also saw significant growth, with language tutoring and interpretation rising by 48%, audio and music production by 20%, and photography by 14%. In marketing and e-commerce, e-commerce development and lead generation/telemarketing each grew by 5%, and marketing, PR, and brand strategy roles increased by 2%. The report also noted that 85% of businesses consider digital fluency and AI literacy increasingly important, and 40% plan to hire independent digital marketing professionals in the next three months. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Upwork Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9596694-en) on December 04, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)