Trump invites ‘cute’ Japanese kei trucks to come to America

The Verge
2025.12.04 20:41
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President Trump expressed admiration for Japanese kei trucks, calling them "cute" and announced plans to allow their production in the US by clearing regulations. Kei trucks, popular for their small size and fuel efficiency, face regulatory challenges in the US. Trump's directive aims to make cars more affordable, but experts warn of potential higher fuel costs. Kei trucks have a niche following in the US, contrasting with larger vehicles dominating the market.