Tesla launches low-cost Model 3 variant in Europe
Tesla has launched a lower-priced Model 3 variant in Europe, following its U.S. release. The Model 3 Standard aims to boost demand amid competition from European and Chinese electric car makers. Prices are set at 37,970 euros in Germany, 330,056 Norwegian crowns in Norway, and 449,990 Swedish crowns in Sweden. This move follows the October launch of a cheaper Model Y in Europe.
STOCKHOLM, Dec 5 (Reuters) - Tesla (TSLA.O) launched the new, lower-priced version of its Model 3 car in Europe on Friday, a few months after releasing it in the United States, the company’s website showed.
The new Model 3 Standard is aimed at reinvigorating demand, the electric vehicle maker has said.
The move follows the October launch of a lower-priced Model Y crossover in Europe and comes as Tesla seeks to defend its market share against European and Chinese rivals offering increasingly cheaper electric cars in Europe.
The new Model 3 Standard is listed at 37,970 euros ($44 299,60) in Germany, 330,056 Norwegian crowns ($32,698) in Norway and 449,990 Swedish crowns ($47,820) in Sweden, according to Tesla’s website.
Tesla introduced the Standard variant of the Model 3 in the United States in October but until now this had not been available in European markets.
The car currently sells for $36,990 in the United States. ($1 = 0.8571 euros) ($1 = 10.0942 Norwegian crowns) ($1 = 9.4100 Swedish crowns)
