WLY responds that the price of its core product has dropped to 900 yuan per bottle

36Kr
2025.12.07 03:46

Market news indicates that in 2026, WLY will adjust the price of its core product, the 52-degree Eighth Generation WLY, offering a discount based on the factory price of 1,019 yuan/bottle, with a direct reduction of 119 yuan for distributors, bringing it to 900 yuan/bottle; if additional support fees, rebates, and other policies are applied, the actual cost for distributors could even drop to over 800 yuan/bottle. In response to this news, WLY clarified that the factory price of the Eighth Generation WLY at 1,019 yuan/bottle has not been adjusted, and the market's reported "price reduction" is actually a change in price following the implementation of the company's related subsidy support policies