Carlsberg Asia takes the high-end route, focusing on experience and cost-effectiveness, launching immersive experience activities in Hong Kong to attract customers
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Carlsberg Asia is promoting high-end development, focusing on experience and cost-effectiveness. Due to economic uncertainty, consumers are paying more attention to cost-effectiveness. The Hong Kong market is mature, and Carlsberg will strengthen opportunities in the high-end dining market and provide immersive experience activities. The group continues to invest in high-end products, strictly controlling costs to provide value. The 1664 brand introduces cultural marketing concepts in Asia. The Hong Kong market pursues international brands and high-end experiences, making it a strategic hub for Carlsberg
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