<div id="readability-page-1"><p><img width="1152" height="720" src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/07/image-2025-07-09T124317.379.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/07/image-2025-07-09T124317.379.png"/></p><p>Attention remains on large-cap tokens on Friday as crypto bills’ approval fueled crypto rallies.</p><p>While Ethereum steadied above $3,600, Litecoin surpassed the $100 psychological zone.</p><p>LTC gained more than 12% in the past 24 hours, following two major institutional announcements.</p><p>First and foremost, Luxxfolio Holdings confirmed it has increased its LTC treasury by 151.6% per share, representing a vivid ramp-up in the listed firm’s crypto strategy.</p><p>Mei Pharma supercharges the token’s rally with a $100 million investment.</p><p>With institutions going all in on LTC, should we expect massive rallies in the materializing altcoin season?</p><h2>Luxxfolio more than doubles its Litecoin reserves</h2><p>The Canadian-listed company grabbed the crypto community’s attention as it increased its LTC treasury by 151.6% per share. </p><div><div><article><div><p><img src="https://imageproxy.pbkrs.com/https://pbs.twimg.com/profile_images/1906772547057885185/ogKk9uO1_normal.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="48" height="48" original-src="https://imageproxy.pbkrs.com/https://pbs.twimg.com/profile_images/1906772547057885185/ogKk9uO1_normal.jpg"/></p></div><p><span>🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵📢 Corporate Update: Luxxfolio has increased our Litecoin treasury to 20,084 LTC — a 151.6% jump in LTC per share since March.We’ve deployed 841 cbLTC into DeFi to generate on-chain yield and are advancing Litecoin Layer 2 + smart contract</span></p><p>2:53 PM · Jul 17, 2025</p><p><span>Read 27 replies</span></p></article></div></div><p>Luxxfolio now holds around $20,084 tokens.</p><p>While most licensed firms prefer Bitcoin and Ethereum for their balance sheets, Luxxfolio chooses to ride the institutional-crypto adoption wave with Litecoin.</p><p>Moreover, it plans to accumulate 100,000 LTC by the end of 2025. </p><p>That reflects deep confidence in Litecoin’s performance and long-term value.</p><p>The team said:</p><blockquote><p>Litecoin is the most underbuilt and undervalued major chain, its why we are the first public company to implement a Litecoin strategy.</p></blockquote><h2>Mei Pharma’s $100M LTC allocation</h2><p>Mei Pharma has officially joined the list of public companies venturing into the cryptocurrency world. </p><p>The healthcare firm appears to follow Luxxfolio’s footsteps, avoiding the top Bitcoin and Ethereum for Litecoin.</p><p>Notably, Mei Pharma has boosted its digital asset holdings with $100 million Litecoin allocation.</p><div><div><article><div><p><img src="https://imageproxy.pbkrs.com/https://pbs.twimg.com/profile_images/1363042306857828356/WVMpF0ws_normal.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="48" height="48" original-src="https://imageproxy.pbkrs.com/https://pbs.twimg.com/profile_images/1363042306857828356/WVMpF0ws_normal.jpg"/></p></div><p><span>🚨 Mei Pharma to launch a $100M </span>$LTC<span> treasury strategy.</span></p><p>6:17 AM · Jul 18, 2025</p><p><span>Read 31 replies</span></p></article></div></div><p>That reflects the changing perceptions of institutions toward crypto, with many viewing digital tokens as potential strategic hedges and stores of wealth.</p><p>While the medical firm hasn’t revealed reasons behind choosing Litecoin, the project’s lower fees, long-standing reputation, and transaction speed likely boosted its appeal as an alternative for treasury diversification.</p><h2>LTC turns bullish</h2><p>The native token displayed a bullish stance as the community cheered the double boost. </p><p>While flashier tokens have often overshadowed Litecoin, increasing institutional interest bolstered sentiments around the time-tested token.</p><p>For context, the Litecoin project has never faced downtimes in over a decade of its existence. </p><p>Projects like Solana have encountered several blackouts over the years.</p><p>LTC trades at $108 after soaring from yesterday’s low of $96. </p><figure><img width="1024" height="357" src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/07/image-96-1024x357.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/07/image-96-1024x357.png"/><figcaption><em>Chart by Coinamrketcap</em></figcaption></figure><p>It has crossed the crucial level at $100, and the soaring trading volume suggests upside extension.</p><p>Furthermore, the 50 EMA is about to cross the 100 EMA to the upside, confirming a “buy” signal.</p><p>Technical indicators demonstrate buyer resurgence after LTC’s 12.5% 24-hour price surge.</p><p>Litecoin’s price hovers well above the 50 and 100 Exponential Moving Averages on the 1D timeframe, indicating a strong upside momentum as bulls remain in control.</p><p>Also, the Moving Average Convergence Divergence stayed above the signal line after the June 25 crossover.</p><figure><img width="1024" height="424" src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/07/image-95-1024x424.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/07/image-95-1024x424.png"/></figure><p>Moreover, the Chaikin Money Flow has climbed in the past few days, depicting surged accumulations and convictions in LTC’s short-term performance.</p><p>The altcoin could extend its surges to early March peaks of $130.</p><p>The post Litecoin surges as Luxxfolio hikes LTC stake, Mei Pharma reveals $100M treasury appeared first on Invezz</p></div>

<p>Litecoin surged over 12% as Luxxfolio Holdings increased its LTC treasury by 151.6%, and Mei Pharma announced a $100 million investment in Litecoin. This institutional interest has boosted Litecoin's price above $100, with technical indicators suggesting further upside potential. Luxxfolio plans to accumulate 100,000 LTC by 2025, reflecting confidence in Litecoin's long-term value. Mei Pharma's investment highlights changing institutional perceptions towards cryptocurrencies as strategic assets.</p>