UK Supermarket Sales Set to Hit £20bn for Christmas, Says NIQ

NIQ Global Intelligence plc reported that total till sales at UK supermarkets grew by 3.3% in the four weeks ending 29th November 2025. The company projects that nearly £20 billion will be spent on Christmas groceries over the four weeks to 27th December, representing a 2.8% increase compared to last year. During the week ending 20th December, spending is expected to reach £5.7 billion, marking it as the largest shopping week of the year. The report highlights that UK consumers are prioritising affordability this Christmas, with 40% of households planning to use loyalty points and vouchers, and 23% intending to shop around for promotions. Ocado saw the highest retailer growth over the last twelve weeks at 14.0%, followed by Lidl at 9.8% and Marks & Spencer at 9.2%. Premium private label products experienced an 8% growth in value sales and a 4% increase in unit growth, making it the fastest growing segment. Sales on promotion accounted for 25% of FMCG sales in the past four weeks, with in-store visits rising by 4.5%. The share of own label sales purchased on promotion increased to 17% from 16% a year ago, while the promotional share for branded products remained at 33%. Fresh foods were the fastest growing category with a 5.3% increase, and ambient foods grew by 2.6%. There was notable growth in sales of seasonal ingredients such as chestnuts (+28%), almonds (+11%), and sundried tomatoes (+19%). Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on December 10, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT) Original Document: here