Jumia Reports 30% Surge in Physical Goods Orders and 35% GMV Growth for Black Friday Period

Jumia Technologies AG has released preliminary key performance indicators for the two months ended November 30, 2025, highlighting significant growth during its Black Friday event. Physical goods orders increased by 30% year-over-year, reaching 5.1 million, with 3.2 million orders placed during the Black Friday event, accounting for 63% of the total. Physical goods gross merchandise value (GMV) rose by 35% year-over-year, and by 41% when excluding corporate sales. In Nigeria, physical goods orders grew by 28%, while GMV increased by 45% year-over-year. Ghana recorded an 81% rise in orders and a 132% increase in GMV. Ivory Coast also showed growth, with orders up 17% and GMV up 26%. The report noted an 80% year-over-year increase in items sold from international sellers. Jumia Logistics handled 7.2 million packages during the period, up 28% from the previous year. Additionally, 61% of orders were placed outside capital cities and main urban centers. Jumia expects to report its full fourth quarter financial results for the period ending December 31, 2025, in February 2026. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Jumia Technologies AG published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001756708-25-000053), on December 10, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT) Original Document: here