DoubleVerify Partners with TikTok to Deliver Impression-Level Attention Insights
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DoubleVerify has partnered with TikTok to offer impression-level attention measurement, enhancing ad exposure insights for advertisers. This collaboration integrates DoubleVerify’s DV Authentic Attention® with TikTok, aiding brands in optimizing ad spend and improving campaign effectiveness. The partnership underscores DoubleVerify’s commitment to cross-channel media effectiveness measurement.
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