According to Xinhua News Agency, on the 12th, the State Administration for Market Regulation released the &#34;Compliance Guidelines for Pricing Behavior in the Automotive Industry (Draft for Comments)&#34; and publicly solicited opinions from society.
It is reported that in order to unify regulatory rules, clarify legal boundaries, and guide automotive production and sales enterprises to operate in compliance with the law, the State Administration for Market Regulation has researched and drafted the draft for comments.
The draft consists of five chapters and 28 articles, with the main content including: refining the pricing behavior norms for automotive production enterprises, clarifying the pricing compliance requirements at all stages from complete vehicles to spare parts production, and from pricing strategies to sales behaviors; clarifying the pricing behavior requirements for automotive sales enterprises, focusing on the new car sales stage, and striving to regulate prominent issues such as failure to clearly mark prices as required and false promotions; guiding the establishment and improvement of internal compliance management systems, and assisting automotive production and sales enterprises in building a systematic internal pricing compliance management system to prevent pricing violations from the source.
On December 12, BYD stated that on December 12, the National Market Supervision Administration released the &#34;Compliance Guidelines for Pricing Behavior in the Automotive Industry (Draft for Comments)&#34; (hereinafter referred to as the &#34;Guidelines&#34;) for public comment. The &#34;Guidelines&#34; provide clear guidance for maintaining fair competition in the automotive industry, protecting consumers' legitimate rights and interests, and promoting the healthy and sustainable development of the industrial and supply chains from the aspects of pricing behavior of automotive production enterprises, pricing behavior of sales enterprises, and system construction.
BYD adheres to long-termism, and we will use the &#34;Guidelines&#34; as a guide to continuously optimize our pricing management and compliance system construction. We commit to strictly implement the requirements for regulating pricing competition behavior, safeguarding consumer interests, and resolutely eliminating any form of price fraud and unfair competition. We will actively play a leading role in the industry, work hand in hand with colleagues across the industry to strengthen the order of compliant operations, promote the construction of a collaborative and win-win development ecosystem, and contribute to the high-quality development of the automotive industry.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/6d68a029-9cfd-4162-8c98-993c0edcd29b.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/6d68a029-9cfd-4162-8c98-993c0edcd29b.png"/>
On the same day, XPeng Motors' official Weibo stated that the company highly agrees with and actively supports the &#34;Compliance Guidelines for Pricing Behavior in the Automotive Industry (Draft for Comments)&#34; drafted by the State Administration for Market Regulation. XPeng Motors stated that it will comprehensively review and continuously optimize its pricing management and compliance system to ensure that every aspect from product pricing to sales services is more transparent and standardized. It commits to strictly adhere to the principle of clear pricing, safeguarding consumers' right to know and choose, and resolutely eliminating any form of price fraud and unfair competition.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/d8455cfb-4880-41e2-a042-300c53afb72d.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/d8455cfb-4880-41e2-a042-300c53afb72d.png"/>
BAIC Group also issued a statement saying that recently, the State Administration for Market Regulation drafted the &#34;Compliance Guidelines for Pricing Behavior in the Automotive Industry (Draft for Comments)&#34; (hereinafter referred to as the &#34;Guidelines&#34;) for public comment. The &#34;Guidelines&#34; are an important measure to regulate industry competition order and safeguard high-quality development of the industry. As a key state-owned automotive enterprise, BAIC Group expresses strong support and active response to this
The automotive industry, as a pillar of the national economy, is crucial for the stability of the industrial chain, supply chain, consumer rights, and the enhancement of national manufacturing strength. The &#34;Guidelines&#34; provide clear guidance for corporate pricing behavior, which will effectively promote the formation of a unified, open, and competitively orderly market environment.
BAIC Group has always adhered to the bottom line of legal and compliant operations, and will improve its price compliance management system, embedding the requirements of the guidelines into the entire process of product pricing, dealer management, and promotional activities. Strictly uphold the principle of fair competition, resolutely eliminate illegal behaviors such as selling below cost and false advertising, standardize clear pricing, and ensure consumers' right to know. Play the role of &#34;chain leader&#34; in the industrial chain, driving upstream and downstream partners to jointly implement compliance requirements and build a mutually beneficial industrial community.
BAIC Group will solidify its development foundation through compliant operations, drive value growth through technological innovation, and work hand in hand with industry peers to maintain fair competition order, jointly writing a new chapter in the high-quality development of China's automotive industry, providing consumers with better products and services.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/4c89a76a-fafc-4039-b97a-17c65aaa33eb.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/4c89a76a-fafc-4039-b97a-17c65aaa33eb.png"/>
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The State Administration for Market Regulation released the "Compliance Guidelines for Pricing Behavior in the Automotive Industry (Draft for Comments)" and is seeking public feedback. Companies such as BYD and XPeng expressed their support and committed to optimizing their pricing management systems, eliminating price fraud and unfair competition, protecting consumer rights, and promoting high-quality development of the automotive industry

- The State Administration for Market Regulation has released a draft guideline for price behavior in the automotive industry, seeking public feedback.  
- The guideline aims to standardize pricing practices among manufacturers and sellers, ensuring compliance and protecting consumer rights while promoting fair competition.  
- Major companies like BYD and Xpeng have expressed support for the guideline, committing to enhance their pricing management systems and eliminate price fraud and unfair competition.

BYD, BAIC Group, and XPeng all made statements collectively!