<div id="readability-page-1"><div>RNS Number : 4515L ASOS PLC 12 December 2025 12 December 2025ASOS Plc(&#34;ASOS&#34; or the &#34;Company&#34;)SAYE Scheme and Director/PDMR DealingASOS is pleased to announce that it has launched the 2025 ASOS Plc Sharesave Plan (&#34;SAYE&#34;) for all eligible employees. Aaron Izzard, Chief Financial Officer, participated in the scheme and was granted options as detailed below.<div><table><tbody><tr><td>Executive Director / PDMR</td><td>Number of Options granted under the2025 SAYE scheme</td></tr><tr><td>Aaron Izzard</td><td>10,428</td></tr></tbody></table></div>Employees were invited to subscribe for options (&#34;Options&#34;) over the Company's Ordinary Shares which were granted on 12 December 2025 at an exercise price of £1.75 in accordance with the terms of the Company's SAYE scheme. This represents a discount of 20% from the average mid-market closing price for the Company's Ordinary Shares on 24 November 2025, prior to the invitation made to all eligible employees on 25 November 2025. A total of 254 employees participated in the scheme and 1,466,578 Options have been granted, representing 1.2% of the Company's issued share capital.This notification is made in accordance with UK Market Abuse Regulations (Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).<div><table><tbody><tr><td>1.</td><td colspan="3">Details of the person discharging managerial responsibilities/person closely associated</td></tr><tr><td>a)</td><td>Name</td><td colspan="2">Aaron Izzard</td></tr><tr><td>2</td><td colspan="3">Reason for the notification</td></tr><tr><td>a)</td><td>Position/status</td><td colspan="2">Chief Financial Officer / PDMR</td></tr><tr><td>b)</td><td>Initial notification / Amendment</td><td colspan="2">Initial notification</td></tr><tr><td>3</td><td colspan="3">Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor</td></tr><tr><td>a)</td><td>Name</td><td colspan="2"> ASOS Plc</td></tr><tr><td>b)</td><td>Legal Entity Identifier</td><td colspan="2"> 213800H8DBB8JSKDW630</td></tr><tr><td>4</td><td colspan="3">Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted</td></tr><tr><td>a)</td><td>Description of the financial instrument, type of instrument Identification code</td><td colspan="2">3.5p ordinary sharesGB0030927254</td></tr><tr><td>b)</td><td>Nature of the transaction</td><td colspan="2">ASOS Plc Sharesave Plan</td></tr><tr><td>c)</td><td>Currency</td><td colspan="2">GBP</td></tr><tr><td rowspan="3">d)</td><td rowspan="3">Price(s) and volume(s)</td><td>Price(s)</td><td>Volume(s)</td></tr><tr><td>£1.75</td><td>10,428</td></tr><tr><td colspan="2"></td></tr><tr><td>e)</td><td>Aggregated information- Aggregated volume- Price- Aggregated total</td><td colspan="2">N/A single transaction</td></tr><tr><td>f)</td><td>Date of the transaction</td><td colspan="2">12 December 2025</td></tr><tr><td>g)</td><td>Place of the transaction</td><td colspan="2">Outside a trading venue</td></tr></tbody></table></div>For further information:<div><table><tbody><tr><td>ASOS plc </td><td></td></tr><tr><td>Alex Dent, Deputy Company Secretary</td><td>Tel: 020 7756 1000</td></tr></tbody></table></div>About ASOS:Founded in 2000, ASOS has 17m active customers in over 150 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test &amp; React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHQLLFFELLLFBV</div></div>

ASOMY

ASOS PLC has launched the 2025 Sharesave Plan (SAYE) for eligible employees, granting options at a 20% discount. CFO Aaron Izzard received 10,428 options. A total of 254 employees participated, with 1,466,578 options granted, representing 1.2% of ASOS's share capital. This announcement complies with UK Market Abuse Regulations.

REG - ASOS PLC - SAYE Scheme and Director/PDMR Dealing