<div id="readability-page-1"><div><p><span>Yeh Kuanling Amy Officer of MediaAlpha Inc [MAX] filed a Form 4 on December 12, 2025 with the Securities and Exchange Commission disclosing the following changes in ownership:</span></p><div><table><tbody><tr><td><span>Date</span></td><td><span>12/10/25-12/12/25</span></td></tr><tr><td><span>Transaction</span></td><td><span>Planned Surrender(1)(2)</span></td></tr><tr><td><span>Shares</span></td><td><span>15,000</span></td></tr><tr><td><span>Price</span></td><td><span>$13.42</span></td></tr><tr><td><span>Value</span></td><td><span>$201,344</span></td></tr></tbody></table></div><p><span>Ending Holdings: 399,662 - Direct</span></p><div><table><tbody><tr><td><span>(1)</span></td><td><span>Surrender of shares back to company to pay option exercise cost and/or resulting tax liability.</span></td></tr><tr><td><span>(2)</span></td><td><span>Executed pursuant to a prearranged trading plan (10b5-1).</span></td></tr></tbody></table></div><p><span>For a free trial, or to learn more about our insider trading analysis and data services, please visit http://www.washingtonservice.com or contact us at (301) 913-5100 or send an email to info@washingtonservice.com.</span></p><p><span>Founded in 1970, The Washington Service provides securities professionals with financial, economic and public policy research and data.</span></p><span> </span></div></div>

<p>Officer Yeh Kuanling Amy of MediaAlpha Inc filed a Form 4 with the SEC, disclosing the surrender of 15,000 shares valued at $201,344 to cover option exercise costs and tax liabilities. This transaction was executed under a prearranged trading plan (10b5-1). Yeh's ending holdings are 399,662 shares. The Washington Service provides insider trading analysis and data services.</p>

Officer Yeh Surrenders 15,000 Of MediaAlpha Inc [MAX]