East Asia Super League agrees multi-year deal with Under Armour for players and teams
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The East Asia Super League (EASL) has announced a multi-year partnership with Under Armour for clothing and footwear for players and teams. This deal also extends to EASL's youth development program, Future Champions. The collaboration includes fan engagement, grassroots projects, and special edition products. EASL CEO Henry Kerins and Under Armour's Asia-Pacific MD Simon Pestridge highlighted the partnership's role in elevating Asian basketball and supporting the region's basketball ecosystem.
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