Bilibili launches a special New Year's Eve project, upgraded to a comprehensive online and offline interactive gala

AASTOCKS
2025.12.16 04:21

The platform commonly known as "B Station," Bilibili-W (09626.HK), announced that the 2025 Bilibili New Year's Eve Gala will officially undergo a brand upgrade, launching the special project "Our New Year's Eve," inviting renowned artists and performers from various countries and regions around the world, including the United States, Canada, France, Finland, and Africa, to participate.

It is reported that B Station's New Year's Eve content will be upgraded to a comprehensive New Year's Eve celebration that integrates online and offline activities. In addition to the gala content, B Station will continue to collaborate with 10 cities nationwide to create a series of offline events called "New Year's Cheers Night."

Data shows that last year's B Station New Year's Eve Gala peaked at 346 million live viewers, with total views exceeding 100 million within 24 hours of the gala's broadcast, and nearly 400,000 bullet comments. The playback volume of related user-generated content submissions also reached 135 million

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