Sony and Kakao Entertainment Partner to Bring 360 Reality Audio to MMA 2025
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Sony Group Corporation and Kakao Entertainment have partnered to use Sony's 360 Reality Audio technology at the 17th Melon Music Awards (MMA 2025) in Seoul. This collaboration aims to enhance the global K-pop fan experience with a multidimensional audio performance via online streaming. The partnership will explore further content production opportunities using Sony’s innovative sound technology.
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