HKBN Enterprise Solutions has reached a strategic distribution cooperation with Sensor Tower to promote intelligent customer journey analysis

HKBN Enterprise Solutions announced a partnership with Sensors Data, a mainland big data analytics and marketing technology service provider, to become its exclusive telecommunications distributor in Hong Kong and Macau. At the same time, Sensors Data officially joined the "HKBN Innovation and Technology Ecosystem Alliance" (iTEA).

This collaboration will combine the technological and resource advantages of both parties to provide enterprises with a one-stop data intelligence solution covering Customer Journey Analytics, customer data platforms, and automated marketing.

HKBN Group President and Chief Operating Officer Yip Shing Fai stated that both parties will continue to explore innovative applications of artificial intelligence and big data technology in the future, assisting enterprises in achieving the goals of "more comprehensive data, deeper insights, and more precise decision-making," and jointly seizing growth opportunities in the digital economy era.

Sensors Data Founder and CEO Sang Wenfeng expressed anticipation for implementing a customer-centric data operation culture with HKBN through AI and data-driven solutions to achieve sustainable business growth