e.l.f. Beauty launches "Glow Up!" on Roblox, redefining virtual makeup. 60% gamers prioritize self-expression.
In Oakland, California, e.l.f. Beauty (NYSE: ELF) unveiled Glow Up!, a new makeup game and beauty experience on Roblox (NYSE: RBLX). As 60% of gamers prioritize self-expression in gameplay, e.l.f. aims to redefine authenticity for Roblox players. Geared towards ages 13 and up, Glow Up! offers an immersive experience for users looking to express themselves through makeup and style.
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