
Should Telsey’s Upgrade and Nuuly, Free People Momentum Reshape Urban Outfitters’ (URBN) Risk‑Reward Profile?

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Telsey Advisory Group upgraded Urban Outfitters, highlighting the growing importance of Nuuly and Free People in the company's portfolio. The upgrade suggests potential near-term upside tied to these brands, despite risks like tariffs and marketing costs. Urban Outfitters projects $7.2 billion revenue by 2028, requiring 7.1% annual growth. Analysts' valuations vary, with some seeing the stock worth less than half its current price. The focus is on Nuuly's growth and circular fashion demand as key performance drivers.
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