Key facts: Toyota shifts focus to hybrids; to sell U.S.-made vehicles in Japan
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Toyota Motor is adapting to a slower shift to zero-emission vehicles, focusing on hybrids as the EU includes them in its net-zero strategy by 2050, appealing to changing consumer preferences.1Toyota Motor will begin selling American-built versions of the Camry, Highlander, and Tundra in Japan starting in 2026, aiming to enhance customer choices and strengthen Japan-U.S. trade relations.2
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