<div id="readability-page-1"><p>Douglas Lane &amp; Associates LLC raised its stake in shares of  NIKE, Inc. (NYSE:NKE - Free Report) by 1,150.8% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor  owned 41,765 shares of the footwear maker's stock after buying an additional 38,426 shares during the quarter. Douglas Lane &amp; Associates LLC's holdings in NIKE were worth $2,912,000 as of its most recent filing with the Securities and Exchange Commission (SEC).</p><ul><li>Nike Beats on Earnings But Struggles in China and Faces Tariffs</li></ul><p>Other large investors have also recently made changes to their positions in the company. Soros Fund Management LLC boosted its holdings in shares of  NIKE by 33.0% in the second quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker's stock valued at $21,477,000 after purchasing an additional 75,000 shares during the period.  Soltis Investment Advisors LLC lifted its position in shares of  NIKE by 238.8% during the second quarter. Soltis Investment Advisors LLC now owns 141,356 shares of the footwear maker's stock valued at $10,042,000 after buying an additional 99,638 shares during the last quarter.  Banco Santander S.A. increased its position in shares of  NIKE by 28.3% during the second quarter. Banco Santander S.A. now owns 221,117 shares of the footwear maker's stock worth $15,708,000 after purchasing an additional 48,764 shares in the last quarter.  Vanguard Group Inc. increased its position in  NIKE by 0.6% during the 2nd quarter. Vanguard Group Inc. now owns 113,823,785 shares of the footwear maker's stock valued at $8,086,042,000 after buying an additional 672,705 shares in the last quarter.  Finally, BROOKFIELD Corp ON raised its position in shares of  NIKE by 36.2% in the 1st quarter. BROOKFIELD Corp ON now owns 658,598 shares of the footwear maker's stock valued at $41,808,000 after purchasing an additional 175,000 shares during the last quarter. 64.25% of the stock is owned by institutional investors. </p><h2>Key Headlines Impacting NIKE</h2><p>Here are the key news stories impacting NIKE this week:</p><ul>   <li><span>Positive Sentiment: </span>Q2 beat on top and bottom line — Nike reported $12.4B in revenue and $0.53 EPS, both ahead of expectations, showing resilience in demand overall. <i></i><span>Nike Beats on Earnings But Struggles in China and Faces Tariffs</span></li>    <li><span>Positive Sentiment: </span>North America strength and product wins — North American sales rose ~9% and running category grew ~20%, supporting the turnaround thesis for key categories. <i></i><span>Nike's China conundrum deepens</span></li>    <li><span>Neutral Sentiment: </span>Analyst mix — Some firms reaffirm buys (Guggenheim, Needham/Buys remain) while others cut price targets or mark to market; Berenberg reiterated neutral with a $70 PT. This leaves Street views mixed but not uniformly bearish. <i></i><span>MarketScreener Latest Ratings</span></li>    <li><span>Negative Sentiment: </span>Tariff and margin pressure — Gross margin fell ~300 bps (to ~40.6%) and management flagged substantial tariff headwinds (reported ~$1.5B FY impact) and guidance for further margin contraction next quarter. <i></i><span>Nike Plunges 11% As Tariffs, China Woes Cloud Outlook</span></li>    <li><span>Negative Sentiment: </span>China slump — Greater China sales plunged (~16–20% reported across outlets), with Chinese DTC digital revenue down sharply, raising concerns that Nike’s China playbook isn’t yet working. <i></i><span>Nike is struggling to stay culturally relevant in China</span></li>    <li><span>Negative Sentiment: </span>Guidance and investor reaction — Management guided to low‑single‑digit revenue declines next quarter and warned of margin headwinds; markets focused on that guidance and tariffs, driving heavy selling and large intraday volume. <i></i><span>Nike says turnaround plans are 'in the middle innings'</span></li> </ul><h2>Analyst Upgrades and Downgrades</h2><ul><li>3 Reasons On Holding’s Sell-Off Is Over and New Highs Are Coming</li></ul><p>A number of research firms recently commented on NKE. Wells Fargo &amp; Company  set a $65.00 target price on NIKE and gave the stock an &#34;overweight&#34; rating in a report on Friday. TD Cowen upgraded NIKE from a &#34;hold&#34; rating to a &#34;buy&#34; rating and lifted their price target for the company from $62.00 to $85.00 in a research note on Wednesday, September 10th. Zacks Research upgraded shares of NIKE from a &#34;strong sell&#34; rating to a &#34;hold&#34; rating in a research report on Tuesday, August 26th. Cowen upgraded shares of NIKE from a &#34;hold&#34; rating to a &#34;buy&#34; rating in a research report on Wednesday, September 10th. Finally, Wall Street Zen upgraded NIKE from a &#34;sell&#34; rating to a &#34;hold&#34; rating in a report on Saturday, September 6th. Three research analysts have rated the stock with a Strong Buy rating, twenty-five have assigned  a Buy rating and ten have issued  a Hold rating to the company. According to MarketBeat.com, the company currently has a consensus rating of &#34;Moderate Buy&#34; and a consensus target price of $78.14.</p><p><b>View Our Latest Stock Report on NKE</b></p><h2>Insider Buying and Selling</h2><ul><li>Lululemon: 2 Signs the Bottom Is In, and 1 Sign It Isn’t</li></ul><p>In other NIKE news, EVP Treasure Heinle sold 4,300 shares of NIKE stock in a transaction that occurred on Monday, October 6th. The stock was sold at an average price of $71.27, for a total transaction of $306,461.00. Following the transaction, the executive vice president owned 29,396 shares of the company's stock, valued at $2,095,052.92. The trade was a 12.76% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. Also, Director Jorgen Vig Knudstorp acquired 16,150 shares of the firm's stock in a transaction dated Friday, November 7th. The stock was purchased at an average cost of $62.09 per share, with a total value of $1,002,753.50. Following the completion of the acquisition, the director directly owned 21,388 shares of the company's stock, valued at approximately $1,327,980.92. This trade represents a 308.32% increase in their position. The SEC filing for this purchase provides additional information. 0.80% of the stock is currently owned by company insiders. </p><h2>NIKE Trading Down 10.4%</h2><p>Shares of NYSE NKE opened at $58.80 on Monday. The company has a current ratio of 2.19, a quick ratio of 1.45 and a debt-to-equity ratio of 0.59. The stock has a market capitalization of $86.91 billion, a PE ratio of 34.59, a PEG ratio of 2.07 and a beta of 1.29. The stock has a fifty day simple moving average of $65.05 and a 200-day simple moving average of $69.49. NIKE, Inc. has a twelve month low of $52.28 and a twelve month high of $82.44. </p><p>NIKE (NYSE:NKE - Get Free Report) last released its earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.37 by $0.16. NIKE had a return on equity of 18.61% and a net margin of 5.43%.The firm had revenue of $12.43 billion during the quarter, compared to analyst estimates of $12.19 billion. During the same period last year, the business posted $0.78 earnings per share. NIKE's revenue was up .6% compared to the same quarter last year.  On average, equities analysts forecast that  NIKE, Inc. will post 2.05 earnings per share for the current year. </p><h2>NIKE Increases Dividend</h2><p>The company also recently announced a quarterly dividend, which will be paid on Friday, January 2nd. Investors of record on Monday, December 1st will be given a $0.41 dividend. This is a boost from NIKE's previous quarterly dividend of $0.40. The ex-dividend date of this dividend is Monday, December 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 2.8%. NIKE's payout ratio is currently 96.47%. </p><h2>NIKE Profile</h2> (Free Report)<p>Nike, Inc <span>NYSE: NKE<span></span></span> is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.  </p><p>The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).</p><h2>Recommended Stories</h2><ul><li>Five stocks we like better than NIKE</li><li>I Shouldn't Be Sending You This</li><li>REVEALED: America just unlocked a $500 trillion asset</li><li>Wall Street Stock picker Names #1 Stock of 2026</li><li>They Laughed at $30. They Won’t Laugh at $70.</li><li>How Long Will $1M Last in Retirement?</li></ul><p><img src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5ZU0UmU3ltYm9sPU5LRQ?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="650" height="350" original-src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5ZU0UmU3ltYm9sPU5LRQ"/></p><p><em>This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.</em></p><h2>Should You Invest $1,000 in NIKE Right Now?</h2><p>Before you consider NIKE, you'll want to hear this.</p><p>MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and NIKE wasn't on the list.</p><p>While NIKE currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.</p><p>View The Five Stocks Here</p>                  </div>

<p>Douglas Lane & Associates LLC increased its stake in NIKE, Inc. by 1,150.8% in Q3, purchasing an additional 38,426 shares, now holding 41,765 shares worth $2.91M. Other investors like Soros Fund Management and Vanguard Group also increased their positions. NIKE reported strong Q2 earnings but faces challenges in China and tariff pressures. Analysts have mixed ratings, with some upgrading to 'buy' and others maintaining 'hold'.</p>

Douglas Lane & Associates LLC Purchases 38,426 Shares of NIKE, Inc. $NKE