<div id="readability-page-1">Wedmont Private Capital boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 6.1% during the third quarter, according to the company in its most recent disclosure with the Securities &amp; Exchange Commission. The firm owned 163,078 shares of the e-commerce giant's stock after purchasing an additional 9,343 shares during the period. Amazon.com makes up approximately 1.3% of Wedmont Private Capital's portfolio, making the stock its 15th biggest holding. Wedmont Private Capital's holdings in Amazon.com were worth $36,168,000 at the end of the most recent reporting period.<ul><li>Amazon Now Delivery Push Could Boost Its 2026 Outlook</li></ul>Several other institutional investors also recently made changes to their positions in AMZN. Carderock Capital Management Inc. acquired a new stake in Amazon.com during the second quarter worth about $27,000. Maryland Capital Advisors Inc. grew its holdings in shares of Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant's stock worth $46,000 after purchasing an additional 95 shares during the period. Ryan Investment Management Inc. acquired a new stake in Amazon.com during the 2nd quarter worth approximately $48,000. Cooksen Wealth LLC raised its holdings in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after buying an additional 47 shares during the period. Finally, MJT &amp; Associates Financial Advisory Group Inc. purchased a new position in Amazon.com in the first quarter valued at approximately $59,000. 72.20% of the stock is owned by hedge funds and other institutional investors. <h2>Wall Street Analyst Weigh In</h2>Several research firms have issued reports on AMZN. Roth Capital boosted their price objective on shares of Amazon.com from $250.00 to $270.00 and gave the stock a &#34;buy&#34; rating in a research note on Friday, October 31st. New Street Research upped their price target on shares of Amazon.com from $270.00 to $340.00 and gave the stock a &#34;buy&#34; rating in a research report on Tuesday, November 4th. Evercore ISI increased their price target on Amazon.com from $280.00 to $335.00 and gave the company an &#34;outperform&#34; rating in a report on Friday, October 31st. CIBC boosted their price objective on Amazon.com to $315.00 in a research note on Monday, October 20th. Finally, BNP Paribas Exane began coverage on Amazon.com in a research note on Monday, November 24th. They issued an &#34;outperform&#34; rating for the company. Two analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have assigned a Hold rating to the company's stock. According to data from MarketBeat.com, the company presently has an average rating of &#34;Moderate Buy&#34; and a consensus price target of $295.50.<ul><li>Jabil Is Flying Under the Radar—But a 50% Surge May Be Coming</li></ul>Get Our Latest Report on Amazon.com<h2>Key Amazon.com News</h2>Here are the key news stories impacting Amazon.com this week:<ul> <li>Positive Sentiment: Amazon Now — MarketBeat highlights Amazon’s December launch of “Amazon Now,” a near‑instant urban delivery service that could raise order frequency and Prime engagement if it scales without big margin damage. Analysts have been upbeat about the strategic upside. Amazon Now Delivery Push Could Boost Its 2026 Outlook</li> <li>Positive Sentiment: Potential OpenAI tie‑up — Reports that Amazon is weighing a multibillion‑dollar investment/partnership with OpenAI (reported coverage) landed as a major positive for investors who view deeper OpenAI links as a fast track to AI leadership for AWS and retail AI services. Amazon Could Invest $10 Billion in OpenAI</li> <li>Positive Sentiment: AI/cloud product wins — Coverage notes Amazon’s custom AI silicon (Trainium3) and accelerating AWS demand tied to the AI boom, supporting higher-margin cloud growth and long‑term upside for AMZN. That narrative is underpinning several “buy/overweight” analyst calls. The Secret to Finding the Next Broadcom Is Hiding in Plain Sight</li> <li>Positive Sentiment: Analyst reinforcement — Firms including Wells Fargo and other brokers have reiterated bullish ratings and raised price targets in recent days, keeping institutional sentiment constructive around AMZN. Wells Fargo Reiterates Overweight Rating on Amazon</li> <li>Neutral Sentiment: Peer comparisons — Multiple articles compare Amazon to Alphabet on cloud and AI positioning (which can shift investor preference between the two but don’t change Amazon’s fundamentals immediately). Alphabet vs. Amazon: Which Stock Will Outperform in 2026?</li> <li>Neutral Sentiment: Retail behavior trends — Coverage about shoppers using TikTok and AI chatbots for beauty purchases underscores shifting consumer discovery channels (a structural tailwind for Amazon’s scale, but not an immediate earnings driver). Department stores try to distinguish themselves</li> <li>Negative Sentiment: AI‑related job cuts — A CNBC survey shows Amazon among companies that cited AI in workforce reductions in 2025; negative headlines about layoffs can pressure sentiment and raise questions about execution and PR risk. AI was behind over 50,000 layoffs in 2025</li> </ul><h2>Amazon.com Trading Up 0.3%</h2><ul><li>MRVL, AMZN and MSFT: Breaking Down the Wall Street Controversy</li></ul>Shares of AMZN opened at $227.35 on Monday. The company has a market capitalization of $2.43 trillion, a P/E ratio of 32.11, a P/E/G ratio of 1.56 and a beta of 1.37. The stock has a 50-day moving average price of $229.52 and a 200 day moving average price of $225.65. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com's quarterly revenue was up 13.4% on a year-over-year basis. During the same period in the previous year, the company earned $1.43 earnings per share. Sell-side analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year. <h2>Insider Buying and Selling</h2>In other news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer directly owned 6,273 shares of the company's stock, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, Director Jonathan Rubinstein sold 8,173 shares of the stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the sale, the director owned 80,030 shares in the company, valued at approximately $20,009,900.90. This trade represents a 9.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 82,234 shares of company stock worth $19,076,767. Company insiders own 9.70% of the company's stock. <h2>About Amazon.com</h2> (Free Report)Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics. Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.<h2>Further Reading</h2><ul><li>Five stocks we like better than Amazon.com</li><li>Wall Street Stock picker Names #1 Stock of 2026</li><li>End of America update</li><li>They Laughed at $30. They Won’t Laugh at $70.</li><li>The McDonald's Secret</li><li>How Long Will $1M Last in Retirement?</li></ul>Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).<img src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="650" height="350" original-src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg"/>This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.<h2>Should You Invest $1,000 in Amazon.com Right Now?</h2>Before you consider Amazon.com, you'll want to hear this.MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.View The Five Stocks Here </div>

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Wedmont Private Capital increased its stake in Amazon.com by 6.1% in Q3, now holding 163,078 shares worth $36.17 million. Amazon represents 1.3% of Wedmont's portfolio. Other institutional investors also adjusted their positions in AMZN. Analysts have issued positive ratings, with price targets ranging from $270 to $340. Key news includes Amazon's new delivery service, potential OpenAI partnership, and AI/cloud product growth. Analysts remain bullish, with a consensus price target of $295.50.

- Wedmont Private Capital increased its Amazon.com holdings by 6.1% in Q3, owning 163,078 shares valued at $36.17 million.  
- Several institutional investors adjusted their positions in AMZN, with 72.2% of the stock held by hedge funds and other institutions.  
- Analysts exhibit positive sentiment towards Amazon's growth prospects, reflected in increased price targets and recommendations from multiple research firms.

Amazon.com, Inc. $AMZN Shares Purchased by Wedmont Private Capital