Nielsen & Roku deepen partnership - Roku data to enhance Nielsen's campaign measurement, with 21% TV viewing share.
Nielsen and Roku have announced an extended partnership in New York where Nielsen, a key player in audience measurement and analytics, and Roku, a prominent TV streaming platform, will further integrate their collaboration. By incorporating Roku data into Nielsen's advanced campaign measurement and outcome solutions, advertisers will benefit from a more precise understanding of audience behavior. This collaboration comes as streaming on Roku devices accounts for over 21% of all TV viewing, indicating significant market influence.
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